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The Fragrances

The flowers of Añoranza

Our tenth and newest fragrance, Añoranza, conjures the Havana of...
The Interview

Meet the perfumer behind our newest scent

Gino Percontino is the craftsman behind Añoranza, inspired by the...
The Interview

Q+A: Clara Settje, model/surfer for S.C. 59

Like the ocean itself, Clara Settje contains multitudes. Just peep...
The Interview

Q+A: Timothy Reed Murphy, surfer/model for S.C. 59

“I could stare at myself all day.” So jokes Timothy...
The Story

We’re a B Corp now. Here’s what that means.

When we first founded our business, one of our first...

Latest posts

Running through hand soap at a rapid pace? Necessity is the mother of invention, and our latest discovery is DIY foaming hand wash made from our plant-powered body wash. Truth be told, here at Phlur HQ we have been doing this since we launched the product. (In case you were wondering, our favorite scent to use as hand wash is S.C. 59).

Our super simple recipe is below. 

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Did you know the numbers on the front of our fragrance bottle are the coordinates of Austin? Well, they are and Austin is our much beloved hometown. Whether you’ve never been, or it is your soul-city, here are a few of our fave spots in Austin. And be sure to visit us IRL!

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As the makers of beautifully scented clean body washes and body lotions, we get asked this a lot. Yes, it’s great that our products bear the same stunning scents as our award-winning fine fragrances. And yes, those fragrances are considered “clean,” and there’s something of a general understanding of what that means and why it’s important. (TL;dr: Clean fragrance is made without preservatives or certain types of musks, and generally produced and packaged in a way that minimizes harm to the environment.) 

But when we say our body care products are clean, what are we really saying? We spoke with Mary Berry, the founder and CEO of The Goodkind Co—the Austin-based company that collaborated with us on our washes and lotions—to find out. Here’s what she told us.

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We love our Redwood-inspired fragrance, Sandara, and it turns out you do, too—the scent has been one of our bestsellers since we introduced it last year. In fact, some of you even begged us (politely!) to turn it into something you could rub all over your body. Well, your wish, our command and all that: Sandara body wash and lotion are finally here, with the same meditative scent, crafted by the same amazing perfumer, Gino Percontino.

To find out how he did it, we… asked him how he did it. Keep reading to find out what he told us—including why he says Sandara is “sexy in a new way.”

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Gino Percontino is the craftsman behind Añoranza, inspired by the Havana that exists only in a dream. And indeed, that’s how it exists for Gino—he has never been to the Cuban capital, though he has spent plenty of time in the Caribbean, experience that helped inspire his execution of that ethereal concept. The end result is stunning: floral and fresh, somehow reminiscent of mojitos and the salt of the sea and sensual nights spent dancing on cobblestone streets…

We wanted to hear how he did it. Gino was kind enough to give us a little of his time. Keep reading to see what he told us, including how his research for Añoranza included a little trespassing, and why it was like bottling paradise.

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Our tenth and newest fragrance, Añoranza, conjures the Havana of our dreams (and, we hope, yours), thanks to a pair of unique flowers, each of which embodies our Cuban inspiration in its own way. One is literally the national flower of Cuba. The other is an unusual jasmine that our perfumer discovered while trespassing in the Caribbean. (That’s a whole other story.) 

Keep reading to discover the amazing backstory behind these two special flowers.

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As you know, we make every effort to ensure our ingredients are responsibly sourced, and safe for your skin and for the planet we all call home.

That’s why we’re thrilled to tell you about the bourbon vetiver inside our newest scent, Añoranza. It’s an ultra-rare ingredient that essentially disappeared in the ‘80s. Basically, cheaper (if inferior) vetivers came along, and that was that.

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“I could stare at myself all day.”

So jokes Timothy Reed Murphy, after some phone issues have us FaceTiming for our interview. That said, who could blame him? The guy surfs and models, and has the looks for both. Those two things alone made him a great choice to embody the spirit of our new surf-inspired S.C. 59 fragrance in our photo shoot, but Timothy is more than the proverbial pretty face: He also devotes his time to surf therapy, helping both special needs children and wounded veterans get on the water. We asked him about his important work, and how he came to surf in the first place, over FaceTime as he walked from Whole Foods to his new home in Venice Beach.

Here’s what he told us.

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Surfing, in one sense, is ancient. After all, there’s nothing more to it than a board and a wave, and someone to ride atop both. Scholars are still debating who did it first, and where, but on this there is no doubt: People have been surfing for millennia, if not longer.

But in another sense, modern surfing began roughly 60 years ago, on the beaches of southern California and Hawaii. That’s why we named our new fragrance family S.C. 59. The changes that began that year vaulted surfing into American culture at large, where it interacted with the changes already underfoot to create something new and enduring: A still-evolving surf culture that remains with us today.

So why did all this happen in that fateful year?

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