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The Interview

Credo Beauty’s Annie Jackson on clean beauty, the FDA, and how to smell like a boss

Our admiration for Annie Jackson knows no bounds. She’s the...
The Fragrances

How we created a rose scent unlike any other.

Our newest fragrance, Améline, is not your grandmother’s rose perfume....
The Story

We’re a B Corp now. Here’s what that means.

When we first founded our business, one of our first...
Scent101

Let’s get real about “Natural” ingredients.

These days, you hear the term “natural” thrown around a...
The Interview

Jessica Hendricks Yee’s grandma is cooler than you are.

Welcome to the latest in our series of conversations with...
Scent101

Partner spotlight: The International Union for Conservation of Nature

In this series, we introduce our partner organizations, and illustrate...

Latest posts

Our admiration for Annie Jackson knows no bounds. She’s the co-founder and COO of Credo Beauty, where she has essentially redefined clean beauty for a new generation through the brand’s pioneering approach to retail, both online and off. (Not to brag, but you can find our products on Credo’s real and virtual shelves.) Before that, she helped build Sephora’s U.S. presence from the ground up.

That’s why we asked her to curate a Sample Set of her favorite scents, which you can find right here. (You’ll never guess which one reminds her of “a badass with a sharp tongue”—specifically, her grandmother.) While we had her, we made sure to ask her how she does it, why she does it, and how she overcame the many challenges that face anyone brave enough to start a business from scratch.

Read her answers after the jump.Read More

Every season, we ask someone we admire to curate a Sample Set of her favorite scents. This time around, we invited Tsh Oxenreider—the author and voice of The Art of Simple, a blog and podcast about living well and ignoring the rest—to give us her picks, which you can get here.

While we had her, we also had to ask Tsh how she does it. And by “it” we mean write, edit, podcast, travel, raise three children, and just plain live the life we see / hear / read about in her work. (She does it all from Georgetown, Texas, a stone’s throw away from our hometown of Austin.)

Read what she told us after the jump.

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We talk a lot around here about good, clean fun. And normally, by good, we mean our products are exactly that—good. (We’d actually say “great,” but “great, clean fun” isn’t a saying.) Everything is crafted with integrity by world-class perfumers given the freedom to practice their olfactive art.

Of course, good can also mean doing good, and that’s what we want to talk about today. If you didn’t know, we give $5 to the International Union for Conservation of Nature for every bottle we sell. (Well, except for anything Olmsted & Vaux—we give that $5 to the equally worthy Central Park Conservancy instead.)

What does that money do? Well, this year, it helped the IUCN assess and reassess around 1,400 species (!), which means each of those species was evaluated for its overall health and the health of its habitats. This monitoring helps the IUCN determine which species are threatened or endangered, so the IUCN can take care of the plants and animals that need it. In other words, thanks to your support, the IUCN was able to make huge progress in its important (and ongoing) mission to preserve wildlife across this planet we all share.

So thank you. We couldn’t have done it without you. The IUCN couldn’t have done it without you, either. We can’t wait to bring more joy to the world in 2019.

We know fragrance—now. But not so much when we started, which is why we turned to experts like Anne Serrano-McClain and Chandler Burr, amongst others, to help us get our bearings.

And now, as we explore new realms beyond fragrance, we’ve sought out expert assistance yet again. Folks who had deep knowledge in different product categories, and who shared our beliefs and values—and of course have a good sense of humor.

Well, as luck would have it, good folks were just down the road—our fellow Austinites at Texas Beauty Labs. They know deodorant, body wash and body lotion. And as it just so happens, we’re getting into the business of making deodorant, body wash and body lotion. (More on those in a minute.)

In fact, they created the Internet’s best-selling natural deodorant, so they know a thing or three about crafting great-smelling products that are also made with integrity. And since that’s sort of our whole thing, we thought we should get to know each other better. Here’s what we’ve learned.

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mod

/mäd/

noun

Short for “modification”; refers to any trial iteration of a fragrance before its scent is finalized.

“This mod is bright and luminous, but is lacking depth. Let’s add more texture.”

Now, that we got that out of the way, allow us to explain what the Mod Squad is, and why it was critical in helping us make Améline as wonderful as it is.Read More

Perhaps you noticed this tidbit in our recent interview with perfumer Nathalie Benareau, regarding our newest fragrance, Améline: “In our palette we have this specific rose that no one else has,” she told us. This unique and exclusive ingredient is a special rose absolute that was created by our partners at Symrise, where Nathalie crafted Améline.

Suffice it to say there’s a story behind it. After the jump, we share that story…

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Our newest fragrance, Améline, is not your grandmother’s rose perfume. Like femininity itself, this rose has been updated for the modern era. In the case of our fragrance, that means adding hints of sandalwood, patchouli and sparkling Italian bergamot, even a little violet, for a resulting scent that’s fresh and floral, earthy and watery. All to make a scent that embodies both Old World style and 21st century womanhood, and channels classic French style filtered through an American lens.

We spoke with the perfumer, Nathalie Benareau—a thoroughly modern French woman who now resides in America—to find out how she did it.

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Welcome to the latest in our series of conversations with people we admire. Our latest gracious subject? Our adviser Jessica Hendricks Yee—the founder of The Brave Collection, a line of jewelry that’s made in Cambodia and raises money to fight human trafficking. (You can see some of the collection in our shoot for our new Sandara fragrance.) In our conversation, she shares what inspires her, her favorite scent memories, and her 91-year-old grandma’s key to longevity. She also gives us the scoop on her next big project. (Hint: it involves jewelry). Check it out below.

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Hello, and welcome to our first guest post on Out of the Blue. It comes from the International Union for Conservation of Nature, the leading organization for identifying and protecting threatened and endangered species. We are proud to support the IUCN’s mission by donating a portion of the proceeds from every bottle of fragrance we sell, and we are also proud to welcome them to our blog with this timely post.

The paradise islands of Hawaii are famous for their beaches, volcanoes and rich biodiversity. Over 10,000 species of plants, animals and fungi are found only on these islands—nowhere else on earth—and they play a major role in generating an annual $10 billion in annual income from the tourist industry.  

Hawaii’s native species are also a valued part of traditional life, where they are used for medicine, ceremonies, tools and jewelry. Despite the economic, social and environmental importance of these species, current estimates indicate that as much 50% of all species found on Hawaii are at risk of extinction.

An astonishing 83% of the 433 Hawaiian plant species listed on The IUCN Red List of Threatened Species™ are facing a risk of extinction in the wild. Fifty-two percent of the Hawaiian plant species are classified as Critically Endangered (CR).

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It seemed like a good idea at the time: Take some of our fine fragrances, and make candles from their scents. After all, if you love the way something smells on your skin throughout the day, why not perfume the air with it, too. Easy, right? Well, in the immortal words of the Brad Pitt film Moneyball, it’s incredibly hard.

Fortunately, we had the incredibly talented perfumer Nathalie Benareau to help us, and she made it seem effortless. In roughly two months, she took her original scents from Hanami, Olmsted & Vaux and Hepcat, and translated them into Annica, Claremont and Howl, respectively. “This guy I love to work with is very knowledgeable, and he gave me a few ideas on what to use,” she says. “I called him in and he said ‘Augh! These people who try to turn fragrance into a candle. It never works!’ [Laughs.] But it does if you do it the right way.”

We couldn’t agree more. We spoke with Nathalie to learn just what the right way entails.

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