In short, we’re all about Conscious Choices. What’s a Conscious Choice? It’s a decision made by being mindful, by daring to ask why things are the way they are.

And it’s the foundation of everything we do.

See, we love fragrance. But we hate the compromises that go into finding something special. 

Something that’s made responsibly and smells amazing. That’s beautifully packaged without damaging the environment. That’s luxurious but isn’t about a celebrity or a fashion designer. Something you can try without enduring a department store fragrance counter. Something you look forward to wearing each and every day.

So we decided to make it ourselves.

To learn how—and to understand the Conscious Choices we made along the way—check out Our Story.