Author: PHLUR

Less irritation. Less malodor. CBD oil is the secret weapon in our new deodorant.

And we know—you probably hear a lot about CBD these days. But ours isn’t just any cannabidiol. For starters, it’s organically and sustainably farmed and ethically sourced, right here in the US of A. This is in keeping with our larger mission to make conscious choices around everything we do, including how it might impact the environment. Keep reading to find out more.

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We get it. Everyone’s talking about how great natural deodorant is, and you’re curious. Or maybe you’ve even tried some with less than exciting results. So you have questions. Do they all smell like granola? Why are crystals sometimes involved? Is any of this stuff not… weird? And oh, yeah: Is there one that even works?

We’ve had these questions too, and we’re happy to report we have some answers. (In order: No. Not with ours. Not really. And yes—ours does!) Indeed, our own disappointment with natural deodorants is why we started making our own—something that goes on smooth, smells amazing, and is seriously effective. Keep reading to find out what you need to know.

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Well, that was fast. 

We had never thought about making hand sanitizer before. But when we saw the massive need for it, we wanted to step in and help in any way we can. And naturally, we wanted to deliver a highly effective hand sanitizer that was made with clean ingredients and smelled amazing. We’re proud to report: We did it. You can pre-order it now.

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Running through hand soap at a rapid pace? Necessity is the mother of invention, and our latest discovery is DIY foaming hand wash made from our plant-powered body wash. Truth be told, here at Phlur HQ we have been doing this since we launched the product. (In case you were wondering, our favorite scent to use as hand wash is S.C. 59).

Our super simple recipe is below. 

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Did you know the numbers on the front of our fragrance bottle are the coordinates of Austin? Well, they are and Austin is our much beloved hometown. Whether you’ve never been, or it is your soul-city, here are a few of our fave spots in Austin. And be sure to visit us IRL!

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As the makers of beautifully scented clean body washes and body lotions, we get asked this a lot. Yes, it’s great that our products bear the same stunning scents as our award-winning fine fragrances. And yes, those fragrances are considered “clean,” and there’s something of a general understanding of what that means and why it’s important. (TL;dr: Clean fragrance is made without preservatives or certain types of musks, and generally produced and packaged in a way that minimizes harm to the environment.) 

But when we say our body care products are clean, what are we really saying? We spoke with Mary Berry, the founder and CEO of The Goodkind Co—the Austin-based company that collaborated with us on our washes and lotions—to find out. Here’s what she told us.

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We love our Redwood-inspired fragrance, Sandara, and it turns out you do, too—the scent has been one of our bestsellers since we introduced it last year. In fact, some of you even begged us (politely!) to turn it into something you could rub all over your body. Well, your wish, our command and all that: Sandara body wash and lotion are finally here, with the same meditative scent, crafted by the same amazing perfumer, Gino Percontino.

To find out how he did it, we… asked him how he did it. Keep reading to find out what he told us—including why he says Sandara is “sexy in a new way.”

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Gino Percontino is the craftsman behind Añoranza, inspired by the Havana that exists only in a dream. And indeed, that’s how it exists for Gino—he has never been to the Cuban capital, though he has spent plenty of time in the Caribbean, experience that helped inspire his execution of that ethereal concept. The end result is stunning: floral and fresh, somehow reminiscent of mojitos and the salt of the sea and sensual nights spent dancing on cobblestone streets…

We wanted to hear how he did it. Gino was kind enough to give us a little of his time. Keep reading to see what he told us, including how his research for Añoranza included a little trespassing, and why it was like bottling paradise.

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Our tenth and newest fragrance, Añoranza, conjures the Havana of our dreams (and, we hope, yours), thanks to a pair of unique flowers, each of which embodies our Cuban inspiration in its own way. One is literally the national flower of Cuba. The other is an unusual jasmine that our perfumer discovered while trespassing in the Caribbean. (That’s a whole other story.) 

Keep reading to discover the amazing backstory behind these two special flowers.

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