Category: Scent101

Less irritation. Less malodor. CBD oil is the secret weapon in our new deodorant.

And we know—you probably hear a lot about CBD these days. But ours isn’t just any cannabidiol. For starters, it’s organically and sustainably farmed and ethically sourced, right here in the US of A. This is in keeping with our larger mission to make conscious choices around everything we do, including how it might impact the environment. Keep reading to find out more.

Read More

We get it. Everyone’s talking about how great natural deodorant is, and you’re curious. Or maybe you’ve even tried some with less than exciting results. So you have questions. Do they all smell like granola? Why are crystals sometimes involved? Is any of this stuff not… weird? And oh, yeah: Is there one that even works?

We’ve had these questions too, and we’re happy to report we have some answers. (In order: No. Not with ours. Not really. And yes—ours does!) Indeed, our own disappointment with natural deodorants is why we started making our own—something that goes on smooth, smells amazing, and is seriously effective. Keep reading to find out what you need to know.

Read More

Running through hand soap at a rapid pace? Necessity is the mother of invention, and our latest discovery is DIY foaming hand wash made from our plant-powered body wash. Truth be told, here at Phlur HQ we have been doing this since we launched the product. (In case you were wondering, our favorite scent to use as hand wash is S.C. 59).

Our super simple recipe is below. 

Read More

It seemed like a good idea at the time: Take some of our fine fragrances, and make candles from their scents. After all, if you love the way something smells on your skin throughout the day, why not perfume the air with it, too. Easy, right? Well, in the immortal words of the Brad Pitt film Moneyball, it’s incredibly hard.

Fortunately, we had the incredibly talented perfumer Nathalie Benareau to help us, and she made it seem effortless. In roughly two months, she took her original scents from Hanami, Olmsted & Vaux and Hepcat, and translated them into Annica, Claremont and Howl, respectively. “This guy I love to work with is very knowledgeable, and he gave me a few ideas on what to use,” she says. “I called him in and he said ‘Augh! These people who try to turn fragrance into a candle. It never works!’ [Laughs.] But it does if you do it the right way.”

We couldn’t agree more. We spoke with Nathalie to learn just what the right way entails.

Read More

These days, you hear the term “natural” thrown around a lot. It sounds great—who doesn’t like nature?—but it’s a little misleading. After all, cyanide is found in nature, but you wouldn’t want to eat it, drink it, or spray it on your skin. That’s why we prefer the term botanical. It’s a little more precise (we only use plant products). And at this point, natural is basically a marketing buzzword. And who needs more of those?

Our goal is simple: We strive to use the best possible ingredients in all of our products, and the reality is that scents created in labs are often the better choice. Take Indian sandalwood. A wonderful ingredient, but one that’s been overharvested to the point of near-extinction. We love how it smells, which is why we don’t use it—we want future generations to experience it, too.

Read More

Eric Korman, PHLUR
Hey, it’s our boss.

Our friends at Glossy recently interviewed our founder and CEO, Eric Korman, for their namesake podcast. Among the topics: sustainability, transparency, and the fragrance industry at large (including what it means to buy a fragrance with a fashion designer’s or celebrity’s name stamped on it).

Hear the full conversation after the jump.

Read More