Welcome to Notes on Notes, our regular series explaining what a note is. For our full perspective on notes, read this post. For earlier posts in the series, click here. For an enlightening read on white florals, keep reading.
Perhaps you’ve noticed that most fragrances prominently list their notes somewhere. On the packaging, on their website, on the materials included with the perfume… somewhere. Maybe even all of those places.
Perhaps you’ve noticed that we do not.
In short, we’re all about Conscious Choices. What’s a Conscious Choice? It’s a decision made by being mindful, by daring to ask why things are the way they are.
And it’s the foundation of everything we do.