We talk a lot around here about good, clean fun. And normally, by good, we mean our products are exactly that—good. (We’d actually say “great,” but “great, clean fun” isn’t a saying.) Everything is crafted with integrity by world-class perfumers given the freedom to practice their olfactive art.
Of course, good can also mean doing good, and that’s what we want to talk about today. If you didn’t know, we give $5 to the International Union for Conservation of Nature for every bottle we sell. (Well, except for anything Olmsted & Vaux—we give that $5 to the equally worthy Central Park Conservancy instead.)
What does that money do? Well, this year, it helped the IUCN assess and reassess around 1,400 species (!), which means each of those species was evaluated for its overall health and the health of its habitats. This monitoring helps the IUCN determine which species are threatened or endangered, so the IUCN can take care of the plants and animals that need it. In other words, thanks to your support, the IUCN was able to make huge progress in its important (and ongoing) mission to preserve wildlife across this planet we all share.
So thank you. We couldn’t have done it without you. The IUCN couldn’t have done it without you, either. We can’t wait to bring more joy to the world in 2019.