In this series, we introduce our partner organizations, and illustrate how your support has had a real-world impact. Up first: The IUCN, whose highly regarded Red List is the world’s most authoritative database of species, and the threat level those species are facing.
Welcome to a new series, in which we interview the like-minded people who inspire us. First up: Lauren Bush Lauren, who has had a big year.
2017 is the tenth anniversary of FEED Projects, her pioneering luxury brand that was among the very first built on the ideas of transparency and giving back. (A portion of the proceeds from every purchase goes toward fighting world hunger; the brand has provided an astonishing 95 million meals and counting through its partner organizations.) FEED also opened its first store and cafe in May, in the DUMBO neighborhood of Brooklyn. And last but not least, she recently had her first child, a boy, with her husband, David Lauren.
We spoke with her about these exciting things, and—because we’re obsessed with all things fragrance—her favorite scent memories, too. She was kind enough to indulge us just after returning from a giving trip to Mozambique and Madagascar.
Our friends at Glossy recently interviewed our founder and CEO, Eric Korman, for their namesake podcast. Among the topics: sustainability, transparency, and the fragrance industry at large (including what it means to buy a fragrance with a fashion designer’s or celebrity’s name stamped on it).
Hear the full conversation after the jump.
We’re so glad you’re here.
Editor’s note: A version of this post originally appeared on Medium.
Here’s a not-so-fun fact: The fragrance industry is barely regulated by the FDA. Crazy, right? You can hardly buy a cup of coffee these days without learning the name of the farmer who grew the beans. So you’d think people would demand a little more transparency from something they spray right on their skin (considering it’s our largest organ).
Perhaps you’ve noticed that most fragrances prominently list their notes somewhere. On the packaging, on their website, on the materials included with the perfume… somewhere. Maybe even all of those places.
Perhaps you’ve noticed that we do not.
You might have observed that we don’t go out of our way to advertise which of our fragrances is considered an eau de cologne, an eau de toilette or an eau de parfum. The reason for that is simple, and perhaps best explained by Victoria Brolova (of Bois de Jasmin fame) in a recent article for the Financial Times:
“Perfume concentrations are a marketing tool and often do not mean anything exact. The proportion of oil doesn’t play as great a role as the ingredients in the composition. As such, different concentrations denote neither how long a perfume will last nor how many ‘rare and precious’ materials it contains.”
In other words, how a fragrance is classified shouldn’t be your first reference point on whether you’ll like it. (Or as we always say: all that matters is what you like.)
That said, if you’re as fascinated by scent as we are, you’ll appreciate a basic understanding of what’s what. Here’s what you need to know: