We’re big fans of any brand that embraces sustainable luxury, and few do so as thoughtfully as 1Hotels. Just ask anyone who has stayed at its Central Park location, adorned with a lush ivy exterior and housing lush rooms bedecked with reclaimed wood and hemp-blend mattresses.
Helmed by Barry Sternlicht, the billionaire investor who previously created W Hotels and led the transformation of St. Regis Hotels, the hotel group aims to both protect the beauty of nature, while showcasing it in its properties. To give but one small example, the hotels eschew plastic keys for wood ones, thereby reducing the amount of waste the hotels produce.
1Hotels launched in 2015 with a South Beach location, and has expanded to include hotels in Manhattan and Brooklyn, with locations in LA, Cabo San Lucas, Silicon Valley and Sanya, China, due next year. We spoke with Kane Sarhan, who, as 1Hotels’ head of brand, serves as its creative guru—ensuring that every aspect of a guest’s experience is mindful and beautiful, not to mention luxurious and fun. We asked him how he does it, and he was happy to oblige.