When we first founded our business, one of our first decisions was that we would be a values-based organization—one that always takes into account all of our stakeholders when making any decision. This means that we consider the perspective of our clients, our partners, our team, our investors and our planet, with everything we do.
This might seem like the obvious thing to do, but unfortunately it’s not a common one, as many businesses make decisions only through the narrow lens of short-term profitability. By instead considering all stakeholders, we believe we will make thoughtful and balanced decisions that will, in turn, create the best outcomes for all of our stakeholders—including, most importantly, you.
Happily, we’re not alone in adopting this approach. In fact, there is a wonderful organization dedicated to helping businesses focus on creating what many call “conscious capitalism.” That organization is B Lab, and we’re thrilled to share that we’ve just been certified by them as a B Corp.