Tag: Behind the Scenes

“I could stare at myself all day.”

So jokes Timothy Reed Murphy, after some phone issues have us FaceTiming for our interview. That said, who could blame him? The guy surfs and models, and has the looks for both. Those two things alone made him a great choice to embody the spirit of our new surf-inspired S.C. 59 fragrance in our photo shoot, but Timothy is more than the proverbial pretty face: He also devotes his time to surf therapy, helping both special needs children and wounded veterans get on the water. We asked him about his important work, and how he came to surf in the first place, over FaceTime as he walked from Whole Foods to his new home in Venice Beach.

Here’s what he told us.

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Like the ocean itself, Clara Settje contains multitudes. Just peep her Instagram bio: “Rock Climber | Lazy Yogini | Doula | Surfer.” And oh yeah, she models, too, having spent the past 12 years globetrotting for countless campaigns and editorial shoots. This multihyphenate resume made her a perfect pick for our S.C. 59 photo shoot, given how the scent also escapes easy definition—it’s surf-inspired, yes, but in a modern way, with an amber-y finish that evokes the feeling of sun on skin. Clara has that sunkissed look, and it’s one she earned the old-fashioned way: by spending her time riding the waves.

We asked her how she got into surfing, and how she makes time for her varied pursuits. Here’s what she told us.

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We have a long history with perfumer Nathalie Benareau. She made three of our first six scents, and has now made two of the three scents we’ve introduced since launch. In addition, she translated three of those scents into candles, and four of those scents (and counting!) into body care products. We love her, she loves us, it’s a wonderful partnership.

And yet, our newest scent might be the best fit yet. It’s S.C. 59, a scent inspired by the bold and daring surf clubs of the 1950s, who took a rough-and-tumble approach to riding the waves at a time before surfing went commercial. (Think Dick Dale’s careening guitar work instead of the Beach Boys’ soothing harmonies.) It turns out, Nathalie surfs—or used to, anyway, in her early 20s.

So how did the former surfer make the ultimate surf scent? We asked her—and so much more—below.

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We know fragrance—now. But not so much when we started, which is why we turned to experts like Anne Serrano-McClain and Chandler Burr, amongst others, to help us get our bearings.

And now, as we explore new realms beyond fragrance, we’ve sought out expert assistance yet again. Folks who had deep knowledge in different product categories, and who shared our beliefs and values—and of course have a good sense of humor.

Well, as luck would have it, good folks were just down the road—our fellow Austinites at Texas Beauty Labs. They know deodorant, body wash and body lotion. And as it just so happens, we’re getting into the business of making deodorant, body wash and body lotion. (More on those in a minute.)

In fact, they created the Internet’s best-selling natural deodorant, so they know a thing or three about crafting great-smelling products that are also made with integrity. And since that’s sort of our whole thing, we thought we should get to know each other better. Here’s what we’ve learned.

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mod

/mäd/

noun

Short for “modification”; refers to any trial iteration of a fragrance before its scent is finalized.

“This mod is bright and luminous, but is lacking depth. Let’s add more texture.”

Now, that we got that out of the way, allow us to explain what the Mod Squad is, and why it was critical in helping us make Améline as wonderful as it is.Read More

Perhaps you noticed this tidbit in our recent interview with perfumer Nathalie Benareau, regarding our newest fragrance, Améline: “In our palette we have this specific rose that no one else has,” she told us. This unique and exclusive ingredient is a special rose absolute that was created by our partners at Symrise, where Nathalie crafted Améline.

Suffice it to say there’s a story behind it. After the jump, we share that story…

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Our newest fragrance, Améline, is not your grandmother’s rose perfume. Like femininity itself, this rose has been updated for the modern era. In the case of our fragrance, that means adding hints of sandalwood, patchouli and sparkling Italian bergamot, even a little violet, for a resulting scent that’s fresh and floral, earthy and watery. All to make a scent that embodies both Old World style and 21st century womanhood, and channels classic French style filtered through an American lens.

We spoke with the perfumer, Nathalie Benareau—a thoroughly modern French woman who now resides in America—to find out how she did it.

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It seemed like a good idea at the time: Take some of our fine fragrances, and make candles from their scents. After all, if you love the way something smells on your skin throughout the day, why not perfume the air with it, too. Easy, right? Well, in the immortal words of the Brad Pitt film Moneyball, it’s incredibly hard.

Fortunately, we had the incredibly talented perfumer Nathalie Benareau to help us, and she made it seem effortless. In roughly two months, she took her original scents from Hanami, Olmsted & Vaux and Hepcat, and translated them into Annica, Claremont and Howl, respectively. “This guy I love to work with is very knowledgeable, and he gave me a few ideas on what to use,” she says. “I called him in and he said ‘Augh! These people who try to turn fragrance into a candle. It never works!’ [Laughs.] But it does if you do it the right way.”

We couldn’t agree more. We spoke with Nathalie to learn just what the right way entails.

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When we began planning our photoshoot for Sandara—our brand-new scent, inspired by a mindful walk in the Redwoods—we knew it had to be something special. The location was a no-brainer: Portola Redwoods State Park embodied our vision for the fragrance. And the models, well, they couldn’t be just models. (Not that any model is ever just a model, but you know what we mean.) We wanted people who understood what Sandara was all about.

We were lucky, then, to find Kaeli Renae and Navid Golemohammadi, each of whom represent Sandara in their own ways. Keep reading to see what we mean—and hear some of the stories from the shoot.

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