Tag: Conscious Choices

Our admiration for Annie Jackson knows no bounds. She’s the co-founder and COO of Credo Beauty, where she has essentially redefined clean beauty for a new generation through the brand’s pioneering approach to retail, both online and off. (Not to brag, but you can find our products on Credo’s real and virtual shelves.) Before that, she helped build Sephora’s U.S. presence from the ground up.

That’s why we asked her to curate a Sample Set of her favorite scents, which you can find right here. (You’ll never guess which one reminds her of “a badass with a sharp tongue”—specifically, her grandmother.) While we had her, we made sure to ask her how she does it, why she does it, and how she overcame the many challenges that face anyone brave enough to start a business from scratch.

Read her answers after the jump.Read More

We talk a lot around here about good, clean fun. And normally, by good, we mean our products are exactly that—good. (We’d actually say “great,” but “great, clean fun” isn’t a saying.) Everything is crafted with integrity by world-class perfumers given the freedom to practice their olfactive art.

Of course, good can also mean doing good, and that’s what we want to talk about today. If you didn’t know, we give $5 to the International Union for Conservation of Nature for every bottle we sell. (Well, except for anything Olmsted & Vaux—we give that $5 to the equally worthy Central Park Conservancy instead.)

What does that money do? Well, this year, it helped the IUCN assess and reassess around 1,400 species (!), which means each of those species was evaluated for its overall health and the health of its habitats. This monitoring helps the IUCN determine which species are threatened or endangered, so the IUCN can take care of the plants and animals that need it. In other words, thanks to your support, the IUCN was able to make huge progress in its important (and ongoing) mission to preserve wildlife across this planet we all share.

So thank you. We couldn’t have done it without you. The IUCN couldn’t have done it without you, either. We can’t wait to bring more joy to the world in 2019.

Perhaps you noticed this tidbit in our recent interview with perfumer Nathalie Benareau, regarding our newest fragrance, Améline: “In our palette we have this specific rose that no one else has,” she told us. This unique and exclusive ingredient is a special rose absolute that was created by our partners at Symrise, where Nathalie crafted Améline.

Suffice it to say there’s a story behind it. After the jump, we share that story…

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Hello, and welcome to our first guest post on Out of the Blue. It comes from the International Union for Conservation of Nature, the leading organization for identifying and protecting threatened and endangered species. We are proud to support the IUCN’s mission by donating a portion of the proceeds from every bottle of fragrance we sell, and we are also proud to welcome them to our blog with this timely post.

The paradise islands of Hawaii are famous for their beaches, volcanoes and rich biodiversity. Over 10,000 species of plants, animals and fungi are found only on these islands—nowhere else on earth—and they play a major role in generating an annual $10 billion in annual income from the tourist industry.  

Hawaii’s native species are also a valued part of traditional life, where they are used for medicine, ceremonies, tools and jewelry. Despite the economic, social and environmental importance of these species, current estimates indicate that as much 50% of all species found on Hawaii are at risk of extinction.

An astonishing 83% of the 433 Hawaiian plant species listed on The IUCN Red List of Threatened Species™ are facing a risk of extinction in the wild. Fifty-two percent of the Hawaiian plant species are classified as Critically Endangered (CR).

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It seemed like a good idea at the time: Take some of our fine fragrances, and make candles from their scents. After all, if you love the way something smells on your skin throughout the day, why not perfume the air with it, too. Easy, right? Well, in the immortal words of the Brad Pitt film Moneyball, it’s incredibly hard.

Fortunately, we had the incredibly talented perfumer Nathalie Benareau to help us, and she made it seem effortless. In roughly two months, she took her original scents from Hanami, Olmsted & Vaux and Hepcat, and translated them into Annica, Claremont and Howl, respectively. “This guy I love to work with is very knowledgeable, and he gave me a few ideas on what to use,” she says. “I called him in and he said ‘Augh! These people who try to turn fragrance into a candle. It never works!’ [Laughs.] But it does if you do it the right way.”

We couldn’t agree more. We spoke with Nathalie to learn just what the right way entails.

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When we first founded our business, one of our first decisions was that we would be a values-based organization—one that always takes into account all of our stakeholders when making any decision. This means that we consider the perspective of our clients, our partners, our team, our investors and our planet, with everything we do.

This might seem like the obvious thing to do, but unfortunately it’s not a common one, as many businesses make decisions only through the narrow lens of short-term profitability. By instead considering all stakeholders, we believe we will make thoughtful and balanced decisions that will, in turn, create the best outcomes for all of our stakeholders—including, most importantly, you.

Happily, we’re not alone in adopting this approach. In fact, there is a  wonderful organization dedicated to helping businesses focus on creating what many call “conscious capitalism.” That organization is B Lab, and we’re thrilled to share that we’ve just been certified by them as a B Corp.

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“There is no smell like this smell from the timur pepper.”

So says a representative from Mane, our partners for our new fragrance Sandara, describing that scent’s key ingredient, Nepalese timur pepper. It’s prized for its lemony top notes, with traces of ginger, grapefruit and spice. (It is a pepper, after all.) As Sandara’s perfumer, Gino Percontino, puts it: “The heart of the fragrance is the timur pepper. It’s one of the shining stars. To me it means so much.”

But as with many star ingredients, Nepalese timur pepper isn’t easy to come by. It’s rare and therefore precious, a reminder that in ancient days, spices were as valued as gold, and just as subject to counterfeiting and fraud. (That said, the pepper is not as rare as, say, Indian sandalwood, which has been harvested to the point of near-extinction.) Mane sources it responsibly, partnering with impoverished communities in Nepal to ensure that the pepper is a critical source of income not just for the women who live and work there now, but for generations to come.

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