Tag: Eau de Parfum

Gino Percontino is the craftsman behind Añoranza, inspired by the Havana that exists only in a dream. And indeed, that’s how it exists for Gino—he has never been to the Cuban capital, though he has spent plenty of time in the Caribbean, experience that helped inspire his execution of that ethereal concept. The end result is stunning: floral and fresh, somehow reminiscent of mojitos and the salt of the sea and sensual nights spent dancing on cobblestone streets…

We wanted to hear how he did it. Gino was kind enough to give us a little of his time. Keep reading to see what he told us, including how his research for Añoranza included a little trespassing, and why it was like bottling paradise.

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Our tenth and newest fragrance, Añoranza, conjures the Havana of our dreams (and, we hope, yours), thanks to a pair of unique flowers, each of which embodies our Cuban inspiration in its own way. One is literally the national flower of Cuba. The other is an unusual jasmine that our perfumer discovered while trespassing in the Caribbean. (That’s a whole other story.) 

Keep reading to discover the amazing backstory behind these two special flowers.

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We have a long history with perfumer Nathalie Benareau. She made three of our first six scents, and has now made two of the three scents we’ve introduced since launch. In addition, she translated three of those scents into candles, and four of those scents (and counting!) into body care products. We love her, she loves us, it’s a wonderful partnership.

And yet, our newest scent might be the best fit yet. It’s S.C. 59, a scent inspired by the bold and daring surf clubs of the 1950s, who took a rough-and-tumble approach to riding the waves at a time before surfing went commercial. (Think Dick Dale’s careening guitar work instead of the Beach Boys’ soothing harmonies.) It turns out, Nathalie surfs—or used to, anyway, in her early 20s.

So how did the former surfer make the ultimate surf scent? We asked her—and so much more—below.

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Perhaps you noticed this tidbit in our recent interview with perfumer Nathalie Benareau, regarding our newest fragrance, Améline: “In our palette we have this specific rose that no one else has,” she told us. This unique and exclusive ingredient is a special rose absolute that was created by our partners at Symrise, where Nathalie crafted Améline.

Suffice it to say there’s a story behind it. After the jump, we share that story…

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Our newest fragrance, Améline, is not your grandmother’s rose perfume. Like femininity itself, this rose has been updated for the modern era. In the case of our fragrance, that means adding hints of sandalwood, patchouli and sparkling Italian bergamot, even a little violet, for a resulting scent that’s fresh and floral, earthy and watery. All to make a scent that embodies both Old World style and 21st century womanhood, and channels classic French style filtered through an American lens.

We spoke with the perfumer, Nathalie Benareau—a thoroughly modern French woman who now resides in America—to find out how she did it.

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You might have observed that we don’t go out of our way to advertise which of our fragrances is considered an eau de cologne, an eau de toilette or an eau de parfum. The reason for that is simple, and perhaps best explained by Victoria Brolova (of Bois de Jasmin fame) in a recent article for the Financial Times:

“Perfume concentrations are a marketing tool and often do not mean anything exact. The proportion of oil doesn’t play as great a role as the ingredients in the composition. As such, different concentrations denote neither how long a perfume will last nor how many ‘rare and precious’ materials it contains.”

In other words, how a fragrance is classified shouldn’t be your first reference point on whether you’ll like it. (Or as we always say: all that matters is what you like.)

That said, if you’re as fascinated by scent as we are, you’ll appreciate a basic understanding of what’s what. Here’s what you need to know:

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