Tag: Ingredients

These days, you hear the term “natural” thrown around a lot. It sounds great—who doesn’t like nature?—but it’s a little misleading. After all, cyanide is found in nature, but you wouldn’t want to eat it, drink it, or spray it on your skin. That’s why we prefer the term botanical. It’s a little more precise (we only use plant products). And at this point, natural is basically a marketing buzzword. And who needs more of those?

Our goal is simple: We strive to use the best possible ingredients in all of our products, and the reality is that scents created in labs are often the better choice. Take Indian sandalwood. A wonderful ingredient, but one that’s been overharvested to the point of near-extinction. We love how it smells, which is why we don’t use it—we want future generations to experience it, too.

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Editor’s note: A version of this post originally appeared on Medium.

Here’s a not-so-fun fact: The fragrance industry is barely regulated by the FDA. Crazy, right? You can hardly buy a cup of coffee these days without learning the name of the farmer who grew the beans. So you’d think people would demand a little more transparency from something they spray right on their skin (considering it’s our largest organ).

But no.

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