Tag: Nathalie Benareau

We have a long history with perfumer Nathalie Benareau. She made three of our first six scents, and has now made two of the three scents we’ve introduced since launch. In addition, she translated three of those scents into candles, and four of those scents (and counting!) into body care products. We love her, she loves us, it’s a wonderful partnership.

And yet, our newest scent might be the best fit yet. It’s S.C. 59, a scent inspired by the bold and daring surf clubs of the 1950s, who took a rough-and-tumble approach to riding the waves at a time before surfing went commercial. (Think Dick Dale’s careening guitar work instead of the Beach Boys’ soothing harmonies.) It turns out, Nathalie surfs—or used to, anyway, in her early 20s.

So how did the former surfer make the ultimate surf scent? We asked her—and so much more—below.

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Art is a fascinating thing. To depict a beautiful natural setting like the beach, you might use synthetic paints created in a faraway lab, on a canvas made with cotton grown halfway around the world.

Same deal with fragrance. To evoke the fresh feeling of a day on the waves, for example, you can’t just drive to the beach and bottle up a bit of ocean, a bit of sand, and a bit of the sea-scented air that’s all around you. Instead, you—or rather, our surfing perfumer, Nathalie Benareau—use all the tools in your toolbox to craft a scent, S.C. 59, that somehow evokes a totally unrelated scene, like a wizard concocting a potion.

To learn how she did it, with the help of one unexpected ingredient, keep reading.

While S.C. 59 itself has notes of mint, lemon zest, orange flower and amber, those notes are powered by an array of ingredients, including ginger. But this isn’t just any ginger—it hails from Madagascar, where Nathalie herself discovered it while on a trip with her employer (and our partner), Symrise. It’s both rare and exclusive, which is just one of many reasons why you won’t find another scent—surf-inspired or otherwise—like S.C. 59.

So what makes this one special? Let Nathalie explain it. “Ginger can be soapy, but the one we have is super clean and fresh,” she says. This in turn helps produce the clean, fresh feeling you get while wearing S.C. 59.

Oh, and you know how we were saying earlier that sometimes art relies on elements that have nothing to do with its source? Well, sometimes there’s a nice bit of coincidence, too. It turns out that the island nation of Madagascar is a popular spot for, you guessed it: surfing.

mod

/mäd/

noun

Short for “modification”; refers to any trial iteration of a fragrance before its scent is finalized.

“This mod is bright and luminous, but is lacking depth. Let’s add more texture.”

Now, that we got that out of the way, allow us to explain what the Mod Squad is, and why it was critical in helping us make Améline as wonderful as it is.Read More

Perhaps you noticed this tidbit in our recent interview with perfumer Nathalie Benareau, regarding our newest fragrance, Améline: “In our palette we have this specific rose that no one else has,” she told us. This unique and exclusive ingredient is a special rose absolute that was created by our partners at Symrise, where Nathalie crafted Améline.

Suffice it to say there’s a story behind it. After the jump, we share that story…

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Our newest fragrance, Améline, is not your grandmother’s rose perfume. Like femininity itself, this rose has been updated for the modern era. In the case of our fragrance, that means adding hints of sandalwood, patchouli and sparkling Italian bergamot, even a little violet, for a resulting scent that’s fresh and floral, earthy and watery. All to make a scent that embodies both Old World style and 21st century womanhood, and channels classic French style filtered through an American lens.

We spoke with the perfumer, Nathalie Benareau—a thoroughly modern French woman who now resides in America—to find out how she did it.

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It seemed like a good idea at the time: Take some of our fine fragrances, and make candles from their scents. After all, if you love the way something smells on your skin throughout the day, why not perfume the air with it, too. Easy, right? Well, in the immortal words of the Brad Pitt film Moneyball, it’s incredibly hard.

Fortunately, we had the incredibly talented perfumer Nathalie Benareau to help us, and she made it seem effortless. In roughly two months, she took her original scents from Hanami, Olmsted & Vaux and Hepcat, and translated them into Annica, Claremont and Howl, respectively. “This guy I love to work with is very knowledgeable, and he gave me a few ideas on what to use,” she says. “I called him in and he said ‘Augh! These people who try to turn fragrance into a candle. It never works!’ [Laughs.] But it does if you do it the right way.”

We couldn’t agree more. We spoke with Nathalie to learn just what the right way entails.

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